Privacy Policy

This Privacy Policy explains how Maxará Aesthetics ("Maxará," "we," "us," or "our"), a division of Second Sight Aesthetics LLC, collects, processes, and safeguards personal information obtained through https://www.maxaraaesthetics.com and any related online or offline interactions (collectively, the "Services"). By accessing or using the Services, you acknowledge that you have read and understood this Policy.

1   Scope of This Notice

This Notice applies to all personal information we handle in connection with the Services. "Personal information" (or "personal data") means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to a particular individual.

2   Information We Collect

2.1   Information You Provide Directly

• Contact information – name, mailing address, email address, telephone number, and preferred contact method.
• Booking and service details – appointment dates and times, treatment selections, and notes regarding your skin concerns or treatment goals.
• Payment information – billing address and tokenized card details processed by our PCI‑DSS‑compliant payment processor.
• Health information (optional) – allergies, medications, prior procedures, or contraindications that you voluntarily disclose so we can tailor services. Please share only information you are comfortable transmitting online.
• User‑generated content – emails, text messages, survey responses, testimonials, or reviews.

2.2   Information Collected Automatically

When you visit the site, we and our service providers (e.g., Wix, Google Analytics) automatically gather:

• Technical data – IP address, browser type, device identifiers, operating system, referring URLs.
• Usage data – pages viewed, time spent on each page, clicks, and other interactions.
• Cookies, pixels, and similar technologies – small files or code snippets that recognize your device, improve site performance, and generate analytics. See Section 6.

2.3   Information from Third Parties

We may obtain supplemental information about you from scheduling platforms (e.g., GlossGenius), social media networks, marketing partners, and publicly available sources.

3   Purposes of Processing

We process personal information to:

1. Deliver, schedule, and personalize spa services.
2. Authenticate identity and manage bookings.
3. Process payments and prevent fraud.
4. Communicate confirmations, reminders, and policy updates.
5. Conduct analytics to enhance the Services.
6. Send marketing communications you have opted to receive (with the ability to unsubscribe at any time).
7. Comply with applicable laws, regulations, or legal processes and enforce our Terms of Service.
8. Protect the rights, property, and safety of Maxará Aesthetics, our clients, and the public.

4   How We Share Information

We do not sell or rent your personal information. We disclose data only to:

• Service providers that perform functions on our behalf (hosting, payment processing, booking, analytics) under written confidentiality agreements.
• Affiliates within the Second Sight corporate family for internal administrative purposes.
• Authorities, advisors, or other parties when required by law or to establish, exercise, or defend legal claims.
• Other recipients with your consent, such as when you request a testimonial to be posted publicly.

5   Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by tax, accounting, medical, or other applicable laws.

6   Cookies and Similar Technologies

We use first‑ and third‑party cookies, web beacons, and local storage to recognize your device, analyze traffic patterns, and improve functionality. You can control cookies through your browser settings and, where available, through our cookie banner. Disabling cookies may impair certain site features.

7   Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete personal data we hold about you.
• Restrict or object to certain processing activities.
• Receive a portable copy of your data.
• Withdraw consent at any time (processing prior to withdrawal remains lawful).

To exercise these rights, email privacy@maxaraaesthetics.com.

California Residents: We do not "sell" personal information under the California Consumer Privacy Act (CCPA). You may request disclosure or deletion of your data collected in the preceding 12 months.

8   Security

We employ administrative, technical, and physical safeguards—such as TLS encryption, role‑based access controls, and hardened servers—to protect personal information. No method of transmission or storage is 100 percent secure; therefore, we cannot guarantee absolute security.

9   Children's Privacy

The Services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us so we can delete it.

10   HIPAA Compliance

Some treatments may involve Protected Health Information ("PHI"). When we handle PHI, we comply with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Georgia laws governing health records.

11   International Data Transfers

We operate in the United States. If you are located outside the U.S., you consent to transferring your personal information to the U.S., which may have data‑protection laws that differ from those in your jurisdiction.

12   Changes to This Policy

We may update this Privacy Policy periodically. We will post the revised version on this page with a new effective date. Material changes will be highlighted or otherwise communicated to you. Continued use of the Services after such changes constitutes acceptance.

13   Contact Us

If you have questions or wish to exercise your privacy rights, please contact:

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